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      News — leanest protein

      American GAINZ Introduces "CORE"!

      American GAINZ Introduces "CORE"!

      At American GAINZ Nutrition we rely heavily on the fitness community to shape the direction of our performance nutrition offerings.  THANK YOU to all of our supporting athletes from around the country!  Your input is incredibly valuable and led to the development of our latest creation - American Gainz CORE!  

      We have listened, sourced, and created a product we are stoked to launch as we welcome in the 2018 competition season.

      After overwhelming success during the last stages of sensory testing, we are excited to share the basis of the “AGN Core” design with our community as we prepare for launch!

      Performance Nutrition
      • 25 Grams Protein from Whey
      • > 5 grams of naturally occurring BCAAs

      Organic & Natural Ingredients
      • Nothing Unnecessary – Protein, Flavor, & Sweetener
      • Pasture-fed Premium Whey, Organic Coconut Sugar, Organic Cocoa, Sea Salt
      • The cleaner the ingredients, the cleaner the taste, the better the product…FACT

      Quantity & Package
      • 2 ½ lbs.  –  ½ lb more protein than the typical 2 lb. quantity
      • Same durable material and gym bag compatible stand-up pouch

      • We simply added Organic Cocoa, so naturally, that’s what it tastes like!
      • Sea Salt - yes, a pinch of sea salt was added after the second sensory trial to smooth out the raw silhouette of cocoa
      • It's Light - yes, if you love liquid brownies, this isn't for you.  Think of it like this; If the typical GNC dessert powder is orange juice, Core Protein is like Orange sparkling water.  It's light, fluffy, many sweet tooth consumers add a small serving of their favorite organic sweetener :) 

      *Important - Directions for Use
      Core Only requires 2 scoops per serving and ONLY 8 Ounces of water; due to the organic nature of the product's flavor, too much water can easily water down the flavor quickly.

      8 Ounces is no more than a cup of coffee for reference. On a classic blender bottle shaker, the 8 fl oz marker is ONLY a third of the way up a shaker bottle as depicted!




      Balanced Sweetener
      • Organic Coconut Sugar - Fastest growing natural sweetener sourced in the U.S.
      • Reformulation process for the new and improved Tactical Recovery is taking place now!
      • AGN Core is just sweet enough to balance the natural bitterness of cocoa

      USADA & WADA & FDA & Lab Testing
      • Although the USADA does not certify, endorse, or approve supplements, Core is NOT a supplement. It’s protein from milk with all natural ingredients.
      • Categorized by the FDA, AGN Core is considered a conventional “food” product
      • American Gainz Nutrition guarantees our products do not contain any ingredients on the WADA prohibited list.
      • 3rd Party Lab Results for all products will be posted to the website before the new year!

      If you have any questions or ideas for future products, please feel free to email us

      Adam & Bryan – Founders
      American Gainz Nutrition


      Stevia or Sucralose to Sweeten Your Whey Protein…

      Stevia or Sucralose to Sweeten Your Whey Protein…

      clean sugars: stevia vs sucralose in whey protein powderThe word "clean" appears a lot in conversations surrounding protein. Clean can mean a lean ingredient list, no chemicals, no fats, no heavy metals, minimal cholesterol, no fillers, or even Made in the USA. Sometimes "clean" refers to no sugars. It is important for you to understand what is sweetening your daily protein supplement when it does not contain sugar.

      The Backstory

      As the health and wellness boom sweeps across the globe, athletes in particular are beginning to pay more attention when exploring new supplements or proteins. If you are focused on making gains and consuming a protein powder without consuming tons of unnecessary calories, your natural tendency may be to stay away from simple sugars (i.e., fructose, sucrose, and lactose).  Let's be clear, our market is the fitness community.  We don't believe sugar in moderation is bad, and as a matter of fact our latest product launches "Core" and "Tactical Recovery" both contain Organic Coconut Sugar (comparable to 2 apple slices) in place of a artificial sweeteners. 

      Despite the FDA regulations on nutrition facts panels (NFPs), many protein brands forgo disclosing that their product contains “simple sugars," especially in the form of lactose*. These same brands display warning statements in bold that read, “If you are Lactose Intolerant do not use this product." By putting two and two together, you can begin to understand these common practices in nondisclosure. The NFP does not list sugar; yet, the manufacturer warns the consumer that the product is loaded with lactose. Another way to determine when sugar is not disclosed on the NFP is to look at the number of carbohydrates in grams and subtract everything else in the sub-heading (for example, fiber). The remainder can indicate the undisclosed sugar. Keep in mind, "Supplement Facts" are designed to look like a traditional regulated NFP, but below is a good example of why we suggest to stay away any protein products that are classified as "Dietary Supplements".

      *Lactose is a milk sugar (made up of glucose and galactose units) that remains along with the whey protein once water is removed in the process of creating whey protein concentrate (WPC) from wet whey.


      examples of Nutrition Facts disclosing and non-disclosing sugars


      Not disclosing the sugar content is one thing, but listing 0 grams of sugar is where the need for sugar alternatives comes into play, especially when talking about whey protein isolate (WPI) or whey protein hydrolysate (WPH), which each contain minimal natural sugar (lactose) when compared to whey protein concentrate (WPC). The most common sweeteners to compensate for the lack of lactose are sucralose or stevia.

      What is Sucralose?

      Sucralose is the only type of artificial sweetener derived from real sugar molecules. It is created by substituting one part of a sugar molecule with chlorine to create a substance that is about 600 times sweeter than sucrose; this is why so little is needed to sweeten even the most bitter protein powders. This is great because when talking about clean and lean protein powders, a protein utilizing sucralose essentially has 0 grams of the daily serving attributed to the sweetener, which leaves each serving loaded with what the consumer wants and is paying for — protein. Sucralose also differs from other artificial sweeteners in that it passes through the digestive system without being metabolized, which is why it contains no calories. It is made right here in the USA. The taste profile is immediate, and in your face sweet, it's often used to mask undesired flavors by tying the pallet up with intense sweetness. 

      What is Stevia?

      Stevia is obtained from an herb known as yerba dulce, which is grown in Paraguay, Brazil, Southeast Asia and other places (tropical climates, not made in the USA). When stevia was first introduced to the U.S. market, it was only available as a dietary supplement but quickly gained popularity as it can be marketed as "Natural". Stevia contains different chemical compounds that make it sweet, including its principal sweetening agent, rebaudioside A. These compounds make stevia anywhere from 40-300 times sweeter than table sugar. Thus, one teaspoon of stevia extract has about the same sweetening potency as an entire cup of sugar.

      Are they FDA approved Sweeteners?


      Yes. Sucralose has an excellent safety profile. More than 100 safety studies, representing over 20 years of research, have shown sucralose to be safe. Sucralose was FDA approved as an all-purpose sweetener in 1998 in the USA, and further recognized and approved by numerous global FDA equivalents:

      • European Union Scientific Committee on Food (SCF)
      • Food Standards Australia/New Zealand (FSANZ)
      • Health Protection Branch of Health and Welfare Canada
      • (Food and Agriculture Organization/World Health Organization) Joint Expert Committee on Food Additives (JECFA)
      • Japan’s Ministry of Health and Welfare


      In the United States, high-purity stevia glycoside extracts are generally recognized as safe (GRAS) and are allowed as non-nutritive ingredients in food products without a formal "approval".  GRAS is different than "approved by the FDA".  The FDA has simply put, not questioned the GRAS notice of stevia glycosides as a high intensity sweetener.  So unlike Sucralose, Stevia does not have "Approved" status as food additive.

      In more detail, these stevia glycocides are what can be found sweetening many protein powders.  This said, its important to know, both stevia leaf and crude extracts do not have GRAS notices or Food and Drug Administration (FDA) approval for use in food.  To see how these glycosides are extracted here is the best video we found. Link to Real Stevia Extraction process (American Gainz Nutrition Disclaimer - We had zero choice in the music selection on this video, lol). 

      Although stevia is assumed safe by many due to its status as a natural sweetener, the Center for Science in the Public Interest (CSPI) notes that being natural does not guarantee safety. Both Canadian and U.S. regulatory agencies have rejected stevia in the past. In addition, a European Community scientific panel made the decision that stevia was not an acceptable food additive. 

      The Take-Away

      If you are the type of health-conscious athlete who relies on nutrition in order to achieve peak performance, at American GAINZ Nutrition we strongly recommend always going with a lean & clean protein powder with minimal ingredients regardless of your preference of sweetener, as long as you understand all the ingredients and they are all openly disclosed on the packaging.  We encourage you to avoid the calories from excess simple sugars and any brands that do not disclose their sugars in the nutritional fact or supplement fact panels. Our latest launch of both "Core" & "Tactical Recovery" proteins utilizes the latest and greatest FDA Nutrition Facts Panel which fully discloses "Added Sugars" as a component of the total sugar.  If you prefer a pure, unflavored option, check out The Best Grass-Fed Whey, no sweeteners at all, just the worlds best certified Grass-fed Whey. 

      What's the best unflavored grassfed Whey?

      Stay Strong America!!

      Hey! Whats in Your Tub? Written by: Kerry Moritz

      Hey! What's in Your Tub?

      Written by: Kerry Moritz

      I had That Tub in my kitchen for a long time—you know what I mean, the big plastic container of whey protein. For years whey protein powder has been a fixture in my life and in my fitness routine; we all know the benefits of a protein shake after a hard workout. But until American GAINZ cued me in to Tactical Recovery, there was one thing I didn't think about:

      What they did is prompt me to look at the scoop. So I did. The one in my plastic tub was around 40 grams, but it only contained 20 grams or so of protein. This was the first day I ever asked myself, “What's in the other 20 grams?” It wasn't all accounted for.

      I didn't think about it before because I trusted that whey protein isolate was simply good for me. This moment was surprising, because as a diabetic and a coach who is passionate about helping others, it is critical that I take a second look at what my clients and I are eating. It's part of me, my life and my work—passion to be conscientious and dedicated to health.

      This question became important to me. But after looking around, I wasn't able to get any good explanation of why I've had to consume countless grams of unknowns over the years along with my 20ish gram servings of protein. That was the moment when I understood the value of Tactical Recovery.

      I would never tolerate ambiguity in my training. I made the change to Tactical Recovery because I realized that the big plastic tub meant I was accepting ambiguity in my whey protein. I consume hydrolyzed whey protein isolate on a daily basis, and I have for years, and I plan to for many more years. It's important to me to know what I'm consuming, down to the gram. I respect that American GAINZ can track the source of every ingredient, and can track them to an American source. Of course I like those big-time BCAAs fortifications, and I like knowing their exact breakdown. It's an excellent product. Plus Tactical Recovery tastes great.

      But the real reason I've become a big fan of Tactical Recovery hydrolyzed whey protein isolate is because I trust it. I'm never going to spend another year consuming unknown fillers from unknown sources.


      No Double Standards for Your Food & Supplements

      No Double Standards for Your Food & Supplements

      Tactical Recovery crossfit whey protein by American GAINZ Nutrition

      For the health conscious and performance driven, achieving clean GAINZ requires a full understanding of every whole food and supplement ingredient that’s consumed.  Truly supporting your greatest health demands that you not consume any product without full disclosure around the origin of the supplement. Can you imagine if all whole foods and dietary supplements offered this kind of transparency?  If you intend to eat or drink it, is it too much to ask to know what you are buying or where it originates?  Would uncertainty be acceptable with any of the foods you provide your loved ones? Well, uncertainty might be okay when reaching into a jar of lollipops and pulling out the one with the “question marks” on the wrapper, but in virtually no other case should it be okay to ingest a mystery.

      In the case of the lollipop, the unknown is not going to cause long-term health concerns; however, in the case of nutritional supplements, the unknown is a much bigger gamble.  What lies beneath the label may be ingredients that even the company representatives have a hard time tracing to the source (or identifying for that matter!). This is the disturbing truth that should be unacceptable to anyone who takes health, fitness, and clean living seriously. Consuming tubs of cheap ingredients with more than just traces of lead, arsenic, mercury, copper, cadmium, and other heavy metals and fillers is a risk that shouldn’t be tolerated.

      At American GAINZ Nutrition, the standard is transparency and 100% American ingredients.  Quality and environmental controls that can be trusted and should be demanded are the daily norm—as it should be! There are no vague “proprietary blend” declarations or complex ingredient lists to hide the unknowns.  Each gram is accounted for, always. To meet the standards we all have for our families, accredited 3rd party testing is used to ensure clean, lean proteins and ingredients from American sources are of the highest quality.


      American GAINZ Nutrition hereby certifies that:

      Tactical Recovery's Certificate of Origin contains the following information:
      • Originates from and is manufactured in the country: United States of America.
      • Is derived from healthy bovines; meets all applicable state, USDA, and FDA regulations for the manufacture of Dairy Products.
      • The product is produced in a cGMP certified facility where no animals, animal by-products, veterinary vaccines, or animal pathogens are maintained.
      • The product is packed in packaging that can be identified as to the nature of the product and the country of origin.

      Taking supplements with ingredients of unknown origins, with little-to-no concern for quality, does not have your greatest health in mind.  We deeply encourage you to commit to the expectation of full disclosure and transparency around your nutritional supplements—your health and Gainz demand it.

      Any questions? Please contact us at

      The Grass Fed Claim — Whey Protein

      The Grass Fed Claim — Whey Protein

      The Grass Fed claim for Whey Protein

      We’ve all heard it before, “Our protein is the best and here’s why….” What typically follows may be a barrage of phrases which include the infamous “Grass Fed” buzzword. This commonly pitched catchword is often abused by brands that buy whey from China or New Zealand along with other poorly regulated sources (see our blog: Unregulated Sources & Blind Spots).

      How often have you seen the phrase “Year Round Grass Fed”? This particular phrase happens to be a reliable indication that the product is, in fact, sourced abroad. This holds true in almost all cases, excluding very few products sourced from select farms located in a small region of northern California.

      Why should you question the “Year Round Grass Fed” claim? The logic is that American farmers like foreign farmers share large incentives for producing milk—the more milk the better. In the winter months, with demand for milk production unwavering, feeding cows nutrient-rich grain is the solution most widely used to meet demand. Therefore, it pays to be skeptical of all “grass fed” claims if the geographical origin of your whey is impacted by the four seasons.  

      Not only does New Zealand have snowy winters, but the majority of milk produced in the country is exposed to high temp short time pasteurization processes rendering all micro nutrients associated with a "grass-fed" claim useless.  Save your money, If you're paying premium prices for "grass-fed" products, make sure they are certified by an accredited association.  If the protein is "grass-fed" certified, believe us when we tell you, the certification will be on the packaging as a proud symbol of quality. 

      A quick, simple tip for weeding out the misleading grass fed claims (aside from relying on blind faith) is to look for any of these 3 certifications on the packaging:

      American Grassfed Association.
      This label is verified and the standards require 100% grass-based diet and continuous access to pasture.

      Grassfed + USDA Process Verified.
      When the “grass fed” claim is accompanied by the “USDA Process Verified” seal, it means that the USDA has verified that its definition of “grass fed” (100% grass-based feed over the lifetime of the animal) has been met. Cattle can be confined during the non-growing season, but must be fed non-grain feed stuffs such as grass, hay, and silage.

      Food Alliance Grassfed.
      This label is verified, and requires that cattle must be on pasture or range for their entire lives. Grain feeding is prohibited.

      Bottom line: If you see this "grass fed" claim with little to support it, especially if the claim includes "New Zealand grass-fed Whey"… walk away, "no certification" means "no good". Don’t settle; you deserve peace of mind. Paying premium prices for uncertainty is a mistake. Any questions please contact us directly.