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      News — BCAAs

      American GAINZ Introduces "CORE"!

      American GAINZ Introduces "CORE"!

      At American GAINZ Nutrition we rely heavily on the fitness community to shape the direction of our performance nutrition offerings.  THANK YOU to all of our supporting athletes from around the country!  Your input is incredibly valuable and led to the development of our latest creation - American Gainz CORE!  

      We have listened, sourced, and created a product we are stoked to launch as we welcome in the 2018 competition season.

      After overwhelming success during the last stages of sensory testing, we are excited to share the basis of the “AGN Core” design with our community as we prepare for launch!

      Performance Nutrition
      • 25 Grams Protein from Whey
      • > 5 grams of naturally occurring BCAAs

      Organic & Natural Ingredients
      • Nothing Unnecessary – Protein, Flavor, & Sweetener
      • Pasture-fed Premium Whey, Organic Coconut Sugar, Organic Cocoa, Sea Salt
      • The cleaner the ingredients, the cleaner the taste, the better the product…FACT

      Quantity & Package
      • 2 ½ lbs.  –  ½ lb more protein than the typical 2 lb. quantity
      • Same durable material and gym bag compatible stand-up pouch

      • We simply added Organic Cocoa, so naturally, that’s what it tastes like!
      • Sea Salt - yes, a pinch of sea salt was added after the second sensory trial to smooth out the raw silhouette of cocoa
      • It's Light - yes, if you love liquid brownies, this isn't for you.  Think of it like this; If the typical GNC dessert powder is orange juice, Core Protein is like Orange sparkling water.  It's light, fluffy, many sweet tooth consumers add a small serving of their favorite organic sweetener :) 

      *Important - Directions for Use
      Core Only requires 2 scoops per serving and ONLY 8 Ounces of water; due to the organic nature of the product's flavor, too much water can easily water down the flavor quickly.

      8 Ounces is no more than a cup of coffee for reference. On a classic blender bottle shaker, the 8 fl oz marker is ONLY a third of the way up a shaker bottle as depicted!




      Balanced Sweetener
      • Organic Coconut Sugar - Fastest growing natural sweetener sourced in the U.S.
      • Reformulation process for the new and improved Tactical Recovery is taking place now!
      • AGN Core is just sweet enough to balance the natural bitterness of cocoa

      USADA & WADA & FDA & Lab Testing
      • Although the USADA does not certify, endorse, or approve supplements, Core is NOT a supplement. It’s protein from milk with all natural ingredients.
      • Categorized by the FDA, AGN Core is considered a conventional “food” product
      • American Gainz Nutrition guarantees our products do not contain any ingredients on the WADA prohibited list.
      • 3rd Party Lab Results for all products will be posted to the website before the new year!

      If you have any questions or ideas for future products, please feel free to email us

      Adam & Bryan – Founders
      American Gainz Nutrition


      Ingredients vs. Claims Vol. 2: Casein

      Ingredients vs. Claims Vol. 2:  Casein

      Ingredients vs. Claims Vol. 2: Casein
      Written by American Gainz Nutrition

      At American Gainz Nutrition, we believe Casein proteins are the keystones to achieving GAINZ, and thus created a short Q&A to best share the information.


      1.  What is the role Casein plays in milk’s nutritional value?

      A two-month old calf will drink an average of eight liters of milk per day.   In less than 15 months, this cow will tip the scale at ~ 2,400 lbs. Likewise, a human baby will have tripled his/her body weight in the first six months just by drinking milk. So the purpose of milk seems clear - growth & development.

      But what is it about milk that promotes this type of growth? Most athletes are under the impression that the whey protein in milk is what contributes to growth, when in fact, cow milk protein is nearly 80% Casein and only 20% Whey. The majority of Gainz from milk comes from casein protein.  

      2.  Why aren’t there more Casein Protein powders marketed to Athletes?

      The easiest answer is money. It costs more. Extracting Micellar Casein protein can only occur at the sacrifice of the cheese making process as it involves extracting protein directly from the milk. Whey protein, on the other hand, is separated from the curds and drained as part of the cheese manufacturing process, leaving the cheese unaffected. It’s often described as a byproduct of cheese manufacturing.

      Whey protein is also naturally sweeter. This is because the lactose (simple sugar) stays with the whey when it is separated from the curds which explains why it is very difficult to find a whey protein concentrate that does not contain lactose and Casein is often labeled as 100% lactose free.

      3.  Why is Casein considered a slower digesting protein relative to whey?

      Casein is incredibly sticky. It is slower digesting because of its gel forming properties, which literally slows down intestinal motility.  Casein protein is also highly digestible relative to whey protein. This is why whey protein can sometimes stimulate a localized intestinal response often attributed to “milk allergies” when really, it’s due to an inability of a portion of the protein to be broken down.

      As performance athletes, we need slow amino acid release as numerous studies have proven this pattern to be the most powerful at promoting an anti-catabolic environment for muscle growth. The fact is, you grow and recover the most while sleeping.

      4.  What does “Micellar” mean when referring to Casein?

      Micellar casein refers to the molecular structure of the protein being intact and therefore containing the peptides in their natural form (undenatured). To retain an abundance of micellar protein during processing, a specialized treatment of the milk has to be performed which sacrifices the ability to make cheese, thereby making the process very expensive.

      Because the casein micelle is in suspension, it can be separated from the rest of the milk through centrifugation at a very high speed. Utilizing ultrafiltration or microfiltration along with avoiding exposure to heat, acid or other chemicals, the micellar casein structure will remain intact. Thus, more bioactive peptides, with immuno- and growth-modulating effects, are present in the protein. Gainz!!!

      5.  What is the general process difference for Whey Protein vs. Micellar Casein Protein?


      1. Milk – Collected from cows
      2. Standardization – The milk is pasteurized
      3. Culture & Coagulant – Bacteria used to trigger coagulation
      4. Cutting – Liquid whey & curds are separated
      5. Whey Draining – Whey is drained, leaving the solids behind called curds
      6. Whey is dehydrated and considered WPC (Whey protein concentrate) 20% Fat & Lactose

      Micellar Casein (undenatured)

      1. Milk – Collected from cows
      2. Standardization – The milk is pasteurized
      3. Centrifugation – The intact Casein Micellar structures are extracted and dehydrated

      In closing, both casein and whey proteins, if utilized correctly, are an amazing performance combo added to any fitness regime - whey to spike the blood with instant amino acids and casein to keep the BCAAs flowing!!! For questions regarding general industry information or our products, contact us at

      No Double Standards for Your Food & Supplements

      No Double Standards for Your Food & Supplements

      Tactical Recovery crossfit whey protein by American GAINZ Nutrition

      For the health conscious and performance driven, achieving clean GAINZ requires a full understanding of every whole food and supplement ingredient that’s consumed.  Truly supporting your greatest health demands that you not consume any product without full disclosure around the origin of the supplement. Can you imagine if all whole foods and dietary supplements offered this kind of transparency?  If you intend to eat or drink it, is it too much to ask to know what you are buying or where it originates?  Would uncertainty be acceptable with any of the foods you provide your loved ones? Well, uncertainty might be okay when reaching into a jar of lollipops and pulling out the one with the “question marks” on the wrapper, but in virtually no other case should it be okay to ingest a mystery.

      In the case of the lollipop, the unknown is not going to cause long-term health concerns; however, in the case of nutritional supplements, the unknown is a much bigger gamble.  What lies beneath the label may be ingredients that even the company representatives have a hard time tracing to the source (or identifying for that matter!). This is the disturbing truth that should be unacceptable to anyone who takes health, fitness, and clean living seriously. Consuming tubs of cheap ingredients with more than just traces of lead, arsenic, mercury, copper, cadmium, and other heavy metals and fillers is a risk that shouldn’t be tolerated.

      At American GAINZ Nutrition, the standard is transparency and 100% American ingredients.  Quality and environmental controls that can be trusted and should be demanded are the daily norm—as it should be! There are no vague “proprietary blend” declarations or complex ingredient lists to hide the unknowns.  Each gram is accounted for, always. To meet the standards we all have for our families, accredited 3rd party testing is used to ensure clean, lean proteins and ingredients from American sources are of the highest quality.


      American GAINZ Nutrition hereby certifies that:

      Tactical Recovery's Certificate of Origin contains the following information:
      • Originates from and is manufactured in the country: United States of America.
      • Is derived from healthy bovines; meets all applicable state, USDA, and FDA regulations for the manufacture of Dairy Products.
      • The product is produced in a cGMP certified facility where no animals, animal by-products, veterinary vaccines, or animal pathogens are maintained.
      • The product is packed in packaging that can be identified as to the nature of the product and the country of origin.

      Taking supplements with ingredients of unknown origins, with little-to-no concern for quality, does not have your greatest health in mind.  We deeply encourage you to commit to the expectation of full disclosure and transparency around your nutritional supplements—your health and Gainz demand it.

      Any questions? Please contact us at

      The Grass Fed Claim — Whey Protein

      The Grass Fed Claim — Whey Protein

      The Grass Fed claim for Whey Protein

      We’ve all heard it before, “Our protein is the best and here’s why….” What typically follows may be a barrage of phrases which include the infamous “Grass Fed” buzzword. This commonly pitched catchword is often abused by brands that buy whey from China or New Zealand along with other poorly regulated sources (see our blog: Unregulated Sources & Blind Spots).

      How often have you seen the phrase “Year Round Grass Fed”? This particular phrase happens to be a reliable indication that the product is, in fact, sourced abroad. This holds true in almost all cases, excluding very few products sourced from select farms located in a small region of northern California.

      Why should you question the “Year Round Grass Fed” claim? The logic is that American farmers like foreign farmers share large incentives for producing milk—the more milk the better. In the winter months, with demand for milk production unwavering, feeding cows nutrient-rich grain is the solution most widely used to meet demand. Therefore, it pays to be skeptical of all “grass fed” claims if the geographical origin of your whey is impacted by the four seasons.  

      Not only does New Zealand have snowy winters, but the majority of milk produced in the country is exposed to high temp short time pasteurization processes rendering all micro nutrients associated with a "grass-fed" claim useless.  Save your money, If you're paying premium prices for "grass-fed" products, make sure they are certified by an accredited association.  If the protein is "grass-fed" certified, believe us when we tell you, the certification will be on the packaging as a proud symbol of quality. 

      A quick, simple tip for weeding out the misleading grass fed claims (aside from relying on blind faith) is to look for any of these 3 certifications on the packaging:

      American Grassfed Association.
      This label is verified and the standards require 100% grass-based diet and continuous access to pasture.

      Grassfed + USDA Process Verified.
      When the “grass fed” claim is accompanied by the “USDA Process Verified” seal, it means that the USDA has verified that its definition of “grass fed” (100% grass-based feed over the lifetime of the animal) has been met. Cattle can be confined during the non-growing season, but must be fed non-grain feed stuffs such as grass, hay, and silage.

      Food Alliance Grassfed.
      This label is verified, and requires that cattle must be on pasture or range for their entire lives. Grain feeding is prohibited.

      Bottom line: If you see this "grass fed" claim with little to support it, especially if the claim includes "New Zealand grass-fed Whey"… walk away, "no certification" means "no good". Don’t settle; you deserve peace of mind. Paying premium prices for uncertainty is a mistake. Any questions please contact us directly.

      Recovery Essentials about Hydrolyzed Whey Protein

      Recovery Essentials about Hydrolyzed Whey Protein

      Recovery Essentials – Hydrolyzed Whey

      In today's world, speed has become essential. Thanks to our mobile devices and other products, we receive everything, from weather, news, information, and more, on a moment's notice. Why shouldn't we expect the same, fast results from our whey protein? With hydrolyzed whey, it is possible. Think of hydrolyzed whey as the leaner, sexier, and more advanced version of its creator, whey protein isolate. It shares all the same positive attributes of whey protein isolate, such as amino acids and micronutrient content, but hydrolyzed whey absorbs much faster.

      Whey Protein Hydrolysate 101:

      Whey protein isolates are broken down into smaller peptide chains through a process called “enzymatic hydrolysis.” Don’t let the tech talk fool you, this is simply the step that enables the fastest absorbing whey to be instantly digested. This process fast-tracks its amino acids to your muscles and thereby enhances your ability to recover faster. Whey protein hydrolysate is the Cadillac of whey proteins.

      The most popular whey protein supplements can be categorized into three distinct forms: Whey Protein Concentrate (80% whey, excess fat and lactose), Whey Protein Isolate (90% whey, filtered out fat and lactose), and Whey Protein Hydrolysate (90% whey, similar to isolate, however with increased bio-availability and absorption rate). No matter what the form, the main benefits of whey stem from the branch chain amino acids (BCAAs) that it contains. BCAAs provide numerous benefits — they act as powerful antioxidants, they boost the immune function, and they serve as the catalyst for muscle growth and repair. Though these benefits are undeniably significant, the absorption rate makes hydrolyzed protein stand out far above the rest.

      Speed Matters for Recovery:

      Non-hydrolyzed whey can take as long as six hours to be absorbed, similar to eating chicken breast, whereas the hydrolyzed form of whey can be absorbed in minutes. This is critical when focusing on recovery. While consuming a post-workout protein shake that is hydrolyzed makes perfect sense, if the whey is in the concentrate or isolate form alone, then the post-workout consumption will simply not yield the intended speed in recovery. If you're not aiming for speed in recovery, we recommend you stick with whole foods.

      So why aren’t all whey protein supplements hydrolyzed? Simply put, the process of creating isolate from concentrate, then running the isolates through the hydrolysis system, is expensive. Hydrolyzed whey can be as much as twice the cost of the inferior forms to create. Now many brands get away from charging an arm and a leg for their hydrolyzed version of whey, but it’s usually due to the majority of the product consisting of the other forms (i.e., whey protein concentrate, why protein isolate, casein, egg protein etc.).

      So, if an athlete is serious about post-workout recovery, American Gainz Nutrition encourages everyone to pay attention to the ingredients listed below the nutrition facts panel. Ingredients must be listed in “descending order of predominance”; therefore, the first protein source you see on the Nutrition Facts panel ingredients list should be Hydrolyzed Whey Protein. Even better would be if hydrolyzed whey is listed as the only protein source. In other words, if your chosen whey provider boasts about being a hydrolyzed whey protein source, but dilutes it with other, lesser protein forms, you may be paying more without receiving all of the improved recovery potential of hydrolyzed whey.

      Next time you are staring at the endless varieties of whey protein supplements and wondering what is what, you are now armed with exactly what you need to know to focus on recovery. Hydrolyzed whey is a broken-down version of whey isolates that is easier on your digestive system and delivers muscle-friendly protein to your body in a way that offers a speedier recovery. If hydrolyzed whey is the only protein in the ingredient list, you have a good lean and clean product on your hands.